Features October 2018

Adelaida Adames – Philip Morris International DO & Caribbean Markets

Est. reading time: 5 mins

Times change for any industry, and Philip Morris International—the world’s most successful cigarette company—has long acknowledged the old axiom about smoking being hazardous to one’s health. It is aiming for a smoke-free future by promoting products such as e-cigarettes and technology that heats but doesn’t burn. That makes it an exciting time for Adelaida Adames, […]

Francisco Pinilla – Uber (Latin America)

Est. reading time: 4 mins

For most of us, using Uber—an app that literally puts transportation at your fingertips—represents the pinnacle of modern convenience. Francisco Pinilla doesn’t think that superlative goes nearly far enough. As legal director and head of legal transactions for the company’s Latin America operations (LATAM for short), Pinilla understands how Uber’s model and methods have not […]

Lilia Pous – VivaAerobus

Est. reading time: 4 mins

Family and friends thought she’d landed her dream job, and early on Lilia Pous might’ve agreed. She’d just been named department chief at Mexico’s Institute for the Protection of Bank Savings, a prestigious appointment that entailed working with high-level government data. But to hear her tell it, layers of bureaucratic red tape quickly diminished the […]

Alvaro Martinez – Sodexo (Latin America)

Est. reading time: 5 mins

If you’re reading this, chances are you’ve met a CEO or two. The same goes for general counsels. Even if you haven’t met any, you know about them. Seeing someone wear both hats at once? You might’ve just found a corporate unicorn. Only, you needn’t scour some ethereal forest to find Alvaro Martinez. He’s out […]

Jaime Orvañanos – WeWork

Est. reading time: 4 mins

Whenever Jaime Orvañanos visits one of his company’s far-flung offices, he always takes time to look around. Throughout the space, he sees architects and graphic designers, writers and engineers. Some work collaboratively; others on their own. The verve seems contagious; the air alive with ideas. Then it’s off to the next city, to Buenos Aires […]

Nicolás Villarreal – Grupo Proeza

Est. reading time: 4 mins

You can learn a lot about someone from their LinkedIn page. Not just their core strengths and various alma maters, but how their career path foreshadows where they might be headed next. When one scans Nicolás Villarreal’s page, two things are immediately clear: He sees no need for a profile picture, and the three logos […]

Gonzalo Ruiz San Sebastián

Est. reading time: 5 mins

After more than a couple of decades of high-profile in-house legal roles at The Coca-Cola Company and Sony Interactive Entertainment, Gonzalo Ruiz has been pondering what will happen in the second half of his professional life. The affable and well-spoken man recently moved to San Mateo, California, with his wife Claudia and their three children […]

Jose Eduardo Salgado Villegas – Capgemini

Est. reading time: 4 mins

Jose Eduardo Salgado knows the deadline. It’s been marked on his mental calendar for months, circled in red so many times he could stretch the line out and measure the height of his ceiling. December 1, 2018: the day his debut novel—800-plus pages and more than a decade in the making—will finally be finished. Blending […]

Aldo Escalante – Grupo Financiero BASE

Est. reading time: 3 mins

Just a little over 30 years old as a financial institution—and only seven of those as a validated bank—Grupo Financiero BASE is downright young when it comes to the banking industry: Its competitors and contemporaries have many more decades, very often centuries, of experience behind them. But youth also means there is ample opportunity for […]

Alejandro Fernandez Ramirez-Buendia – Cotemar

Est. reading time: 4 mins

He joined the legal department of Cotemar, Mexico’s dominant oilfields services provider, at a most challenging time in 2013, when petroleum prices were at a low. The situation wasn’t much better three years later, when Alejandro Fernandez Ramirez-Buendia was promoted to head of legal and general counsel, but much of the reason for his hiring […]

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