In the fast-evolving world of marketing, how does a company predict what people will do? As Harte Hanks Chief Financial Officer Lauri Kearnes tells Vision, the Austin, Texas-based company is delving into that very topic as it builds and fine-tunes its modern behavioral marketing operation. Much of human behavior is data driven, she explains, and […]
Features Chief Financial Officer
Lindsey Head – J Public Relations Inc.
Est. reading time: 4 mins
It started innocently enough as an opportunity for college student Lindsey Head to babysit in sunny Silicon Valley. The concept of hedge funds and high finance were as remote to her as molecules being harnessed for a pharmaceutical cure. But all of that was about to change. The mother of the little kids she was […]
Lou Hoffman – Albuquerque, New Mexico
Est. reading time: 6 mins
A mechanical engineer by training, who enhanced his credentials with an MBA, also from the University of New Mexico, Lou Hoffman has ample opportunity to use his diverse background as director of finance and administrative services for Albuquerque. “In engineering you learn that you can’t solve what you can’t define,” the mild-mannered, 70-year-old public administration […]
