Features Advertising/Marketing

Lauri Kearnes – Harte Hanks

Est. reading time: 4 mins

In the fast-evolving world of marketing, how does a company predict what people will do? As Harte Hanks Chief Financial Officer Lauri Kearnes tells Vision, the Austin, Texas-based company is delving into that very topic as it builds and fine-tunes its modern behavioral marketing operation. Much of human behavior is data driven, she explains, and […]

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LATEST EDITION

vol. III 2023

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